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Alto Roofing
Rows of grey roof slates seen at a low angle, softly blurring into the distance.

Privacy policy

Last updated: 31 October 2026

1. Who I am

This website (altoroofingoxford.co.uk) is run by Altin Lila, trading as Alto Roofing, a sole trader based in Grandpont, Oxford OX1 ("I", "me"). I am the controller of the personal data described here.

You can contact me about your data at info@altoroofingoxford.co.uk or on 07306 077999.

2. What I collect

When you fill in the quote form: your name, phone number, the postcode of the property, a description of the roof problem and, if you choose, your email address and photos of the roof.

When you call, message me on WhatsApp or email me: your phone number or email address and whatever you choose to tell me or send me, such as photos of your roof.

When I quote for or carry out a job: the property address, the work agreed, the written quote, the guarantee, and photos of the work. If you are a landlord or letting agent, also the tenant contact details you give me to arrange access.

Automatically, when you use the site: your IP address and basic technical information about your browser and device. My hosting provider uses this to deliver the site, and a spam check on the quote form uses it too. I do not use analytics or advertising trackers.

Photos of a roof can show a house number, people or neighbouring property. Please avoid sending photos of people.

3. Why I use it, and the lawful basis

DataLawful basis (UK GDPR)
Replying to your enquiry, visiting and quotingEnquiry details, photosTaking steps at your request before a contract
Carrying out the work and arranging accessJob details, address, tenant contactsPerforming a contract
Honouring the written guaranteeJob records, quote, photos of the workPerforming a contract
Sending a landlord or agent photos of finished work and invoicing themJob photos, billing detailsPerforming a contract
Keeping accounts and tax recordsInvoices and paymentsLegal obligation
Protecting the quote form from spam and abuseIP address, browser signalsLegitimate interests (keeping the site secure)

I do not use your details for marketing, and I do not sell them.

4. Who I share it with

I share your data only with the providers that run the site and my business, and only so they can do that job:

  • Cloudflare hosts the website, its database and uploaded photos, sends the form notification emails, and runs the Turnstile spam check on the quote form.
  • My email provider hosts the info@altoroofingoxford.co.uk mailbox.
  • WhatsApp (Meta), if you choose to message me there. Meta's own privacy policy applies to that service.
  • My accountant and HMRC, for accounts and tax.

I may also disclose data if the law requires it, or to deal with a legal claim.

5. Transfers outside the UK

Some providers, including Cloudflare, may process data outside the UK, for example in the United States. Where they do, the transfer is covered by UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework) or by the UK International Data Transfer Addendum to the standard contractual clauses.

6. How long I keep it

How longWhy
Enquiries that don't lead to a job12 monthsTo follow up and answer questions about the quote
Job records, quotes and photos of the workUntil the guarantee ends (up to 20 years for a new roof)To honour the guarantee
Invoices and accounting recordsAt least 5 years after the 31 January tax return deadline for that yearHMRC record-keeping rules
Server and spam-check logsAs set by Cloudflare, usually a few daysSecurity

After that I delete the data or make it anonymous.

7. How I keep it safe

The site uses HTTPS. Form entries and photos are stored in a password-protected admin area that only I can access. I keep my phone and email accounts protected with passwords.

8. Your rights

Under UK data protection law you can ask me to:

  • give you a copy of the data I hold about you;
  • correct data that is wrong;
  • delete your data, where I have no reason to keep it;
  • restrict or stop using it, or object to how I use it;
  • give you your data in a format you can pass to someone else.

To use any of these rights, contact me at info@altoroofingoxford.co.uk. I will reply within one month. It is free.

If you are unhappy with how I handle your data, please tell me first. You can also complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113).

9. Children

This site is for adults arranging roof work. I don't knowingly collect data from anyone under 18.

10. Changes to this policy

If I change how I use your data, I will update this page and the date at the top.